70% of consumers prefer traditional or casual styling.

With numerous design options and the endless ability to customize, consumers express their personalities and sense of style through their home décor—from ornate and decorative spaces to ones which are minimalist with clean lines. Most of today’s consumers are seeking a traditional or casual look—perhaps to simplify life, reconnect with nature, or get back to one’s roots.

“The traditional style is an American mainstay, subtly evolving each year as it’s reinterpreted by new generations,” says Judd Lord, director, industrial design, Delta Faucet Company. “Today’s traditional movement is all about refined, sophisticated spaces in rich, luxurious hues like deep mochas, oil-rubbed bronzes, brushed nickels and weathered brasses and golds.”

“Creating a relaxing, Zen-like atmosphere is one of the biggest movements in the casual style today,” adds Lord. “Natural materials that feel good to the touch along with organically inspired objects help create the desired look in the space.”


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